Meet the Team


Horan-Luce, CEO

Licensed Representative
Hauppauge, NY

Licensed in NY, NJ and FL

Known to many people as "The Medicare Whisperer", Gracemarie Horan-Luce is CEO of Senior Health Plan Specialists, Inc., an agency specializing in the health plan, supplement and insurance market. She is a long-time insurance professional well versed in the nuances of the marketplace. Years of experience serving the population of the New York Metropolitan area has enabled her to quickly understand and address the needs and concerns of most families. Gracemarie has always treated her clients as family and is proud to be able to provide them with viable and cost-effective solutions to their health plan and insurance needs!

Al Anastasi

Licensed Representative
Seaford, NY

Licensed in NY & FL

Having worked in the insurance field for several years, Al Anastasi's focus is on the senior market. When it came time for him to enroll in Medicare, Al realized how confusing it is and how much seniors need help and guidance. Al's mission is to educate people about Medicare so they can make informed choices about their coverage, both when first entering the world of Medicare, and ongoing as their needs change.


Bob Schnabel

Licensed Representative
Northport, NY

Licensed in NY & NJ

Understanding all of the Medicare choices can be challenging. As a licensed health insurance agent, I have been working with seniors for many years. My focus has always been on the concern and needs of seniors to help them make the best choices for their personal situation. This enables me to be a valuable resource to educate people about their choices upon entering the Medicare system; for their initial enrollment as well as when adjustments are needed as circumstances change.


Leticia Villa

Licensed Representative
Elmont, NY

Licensed in NY & NJ

I am a registered representative and licensed life and health insurance agent in New York and New Jersey for many years now. Besides English, I also speak Chinese and Tagalog (language of the Philippines). It's been my main mission to dedicate my insurance career to providing seniors with viable and cost effective solutions for their medicare and insurance choices.
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Rita Medaglia-Barrero

Licensed Representative
Viera/Melbourne, FL

Licensed in NY and FL

As a licensed Life, Health, and Annuities insurance agent for many years, Rita has been working with clients going through a life transition as well as the senior market. As a resident of Florida, she understands the complexities of Medicare especially for residents who relocate to Florida, as well as those who are “snowbirds”. Rita is dedicated to developing lasting relationships with all of her clients.

FL: 321-244-9100
NY: 516-617-5176

Natalie Granovsky

Licensed Representative
Roslyn, NY

Licensed in NY • Fluent in Russian

Natalie Granovsky is an experienced Health Insurance professional focusing on the senior market, delivering concierge level of service. Natalie transitioned to Medicare consulting, after recognizing an unmet need while working in the HR department of one of the largest health organizations in NY. Medicare enrollment can be confusing and intimidating if done without guidance. Natalie’s consultative approach to meet the client’s needs separates her from the rest, as her mission is to educate one client at a time so they can make educated decisions about their coverage. Her cost saving methods can help save clients generous amounts of money yearly.

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Joy Martinsen

Licensed Representative
Kings Park, NY

Licensed in NY & NJ

A graduate of Adelphi University, Joy entered the insurance business at 21 years of age where she quickly moved up the ranks of management. When it became time to raise a family, Joy, along with her husband, traveled to Guatemala to adopt 2 of their 3 children. While focusing on her family, she also worked part time in her husband’s financial planning practice. As her children grew and clients were starting to reach retirement years, Joy decided it was good timing to dedicate herself to helping seniors navigate the overwhelming medicare world by helping them find the most comprehensive, suitable and affordable plan tailored just for them.

(516) 521-5625