Meet the Team


Horan-Luce, CEO

Licensed Representative
Hauppauge, NY

Licensed in NY, NJ, DE, FL and SC

Known to many people as “The Medicare Whisperer”, Gracemarie Horan-Luce is CEO of Senior Health Plan Specialists, Inc., an agency specializing in the health plan, supplement and insurance market. She is a long-time insurance professional well versed in the nuances of the marketplace. Years of experience serving the population of the New York Metropolitan area has enabled her to quickly understand and address the needs and concerns of most families. Gracemarie has always treated her clients as family and is proud to be able to provide them with viable and cost-effective solutions to their health plan and insurance needs!

Al Anastasi

Licensed Representative
Seaford, NY

Licensed in NY, NJ, PA & FL

Having worked in the insurance field for several years, Al Anastasi’s focus is on the senior market. When it came time for him to enroll in Medicare, Al realized how confusing it is and how much seniors need help and guidance. Al’s mission is to educate people about Medicare so they can make informed choices about their coverage, both when first entering the world of Medicare, and ongoing as their needs change.


Bob Schnabel

Licensed Representative
Northport, NY

Licensed in NY & NJ

Understanding all of the Medicare choices can be challenging. As a licensed health insurance agent, I have been working with seniors for many years. My focus has always been on the concern and needs of seniors to help them make the best choices for their personal situation. This enables me to be a valuable resource to educate people about their choices upon entering the Medicare system; for their initial enrollment as well as when adjustments are needed as circumstances change.


Leticia Villa

Licensed Representative
Elmont, NY

Licensed in NY & NJ

I am a registered representative and licensed life and health insurance agent in New York and New Jersey for many years now. Besides English, I also speak Chinese and Tagalog (language of the Philippines). It’s been my main mission to dedicate my insurance career to providing seniors with viable and cost effective solutions for their medicare and insurance choices.
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Stephanie Ethe

Licensed Representative
Commack, NY

Licensed in NY, FL

I am a Registered Representative and I have been working in the senior market helping my clients for 14 years. As many of my clients and peers reached retirement age it became clear that they needed assistance navigating the Medicare system. I realized the need to educate people on the options available to them through Medicare so they can make the best choice for them at the time. Then if their needs change helping to assist them through their changing needs. I pride myself in getting to know each client so that I can understand their individual needs and what matters most to them. This helps me recommend the right products and strategies.
I am committed to insuring you have a comfortable seniority with the Medicare protections that you need in place.

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Joy Martinsen

Licensed Representative
Kings Park, NY

Licensed in NY & NJ

A graduate of Adelphi University, Joy entered the insurance business at 21 years of age where she quickly moved up the ranks of management. When it became time to raise a family, Joy, along with her husband, traveled to Guatemala to adopt 2 of their 3 children. While focusing on her family, she also worked part time in her husband’s financial planning practice. As her children grew and clients were starting to reach retirement years, Joy decided it was good timing to dedicate herself to helping seniors navigate the overwhelming medicare world by helping them find the most comprehensive, suitable and affordable plan tailored just for them.

(516) 521-5625  
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Rita Medaglio-Barrera, CDFA®, CSA

Licensed Representative
Viera/Melbourne, FL

Licensed in NY & FL

As a licensed Life, Health, and Annuities insurance agent for many years, I have been working with clients going through a life transition as well as the senior market. As a resident of Florida, I understand the complexities of Medicare especially for residents who relocate to Florida, as well as those who are “snowbirds”. Rita is dedicated to developing lasting relationships with all of her clients.

FL: 321-244-9100
NY: 516-617-5176